Profile
The bachelor’s programme Communication and Multimedia Management combines three fields closely interlinked in practice: communication, multimedia and business administration. The programme offers a solid academic education
- in the fields of marketing and media communication as well as
- in planning and implementing multimedia,
- in combination with the fundamentals of business administration and management.
The programme’s objective is to teach you comprehensive and interdisciplinary knowledge of management in the media and communication sector. You also learn new and expand existing key skills.
The programme is structured in modules. Basic modules cover fundamentals of the communication and media industry, corporate management, law and management techniques. The following modules include business English, communication and multimedia management, e-business and design management.
In semesters 3 and 5, you can choose from different specialisation modules: Trade Fair Management, PR and Press Relations, Website and App Conception, Social Media Management, E-Entrepreneurship, Online Marketing and TV-Content Development. Completing at least three of these modules is compulsory.
In the final semester 6, you work on a project. The study programme concludes with a bachelor’s thesis and a colloquium.
Please note: The language of instruction is mainly German.
Career Options
As a graduate, you can work as junior executive in any sector in various areas of corporate and market communication – e.g. advertising, PR, direct marketing, sales promotion etc.
You are also able to conceptualise and design in-house multimedia communication and information instruments, such as websites, podcasts, videocasts and mobile services.
In addition, you are qualified to work in specific sectors in management functions – in agencies, production companies, consulting firms and other service providers in the communication and media industry.
Syllabus
Semesters 1–2
- Media Economics
- Marketing
- Fundamentals of Accounting, Cost Accounting and Results Accounts
- Fundamentals of Controlling and Information Management
- Fundamentals of Business Management
- German Law
- Management Techniques
- Business English
Semesters 3–4
- Communication Management
- Communication Tools
- E-Business
- Multimedia Management
- Business English
Semesters 5–6
- Design Management
- Trade Fair Management
- PR and Press Relations
- Website and App Conception
- TV-Content Development
- Social Media Management
- E-Entrepreneurship
- Online Marketing
- Project Module
- Bachelor’s Thesis
- Colloquium
Please check the
module manual (currently in German only) for detailed information on the contents of the study programme.
