Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies


The bachelor’s programme Communication and Multimedia Management combines three fields closely interlinked in practice: communication, multimedia and business administration. The programme offers a solid academic education

  • in the fields of marketing and media communication as well as
  • in planning and implementing multimedia,
  • in combination with the fundamentals of business administration and management.

The programme’s objective is to teach you comprehensive and interdisciplinary knowledge of management in the media and communication sector. You also learn new and expand existing key skills.

The programme is structured in modules. Basic modules cover fundamentals of the communication and media industry, corporate management, law and management techniques. The following modules include business English, communication and multimedia management, e-business and design management.

In semesters 3 and 5, you can choose from different specialisation modules: Trade Fair Management, PR and Press Relations, Website and App Conception, Social Media Management, E-Entrepreneurship, Online Marketing and TV-Content Development. Completing at least three of these modules is compulsory.

In the final semester 6, you work on a project. The study programme concludes with a bachelor’s thesis and a colloquium.

Please note: The language of instruction is mainly German.



Career Options

As a graduate, you can work as junior executive in any sector in various areas of corporate and market communication – e.g. advertising, PR, direct marketing, sales promotion etc.

You are also able to conceptualise and design in-house multimedia communication and information instruments, such as websites, podcasts, videocasts and mobile services.

In addition, you are qualified to work in specific sectors in management functions – in agencies, production companies, consulting firms and other service providers in the communication and media industry.​




Semesters 1–2

  • Media Economics
  • Marketing
  • Fundamentals of Accounting, Cost Accounting and Results Accounts
  • Fundamentals of Controlling and Information Management
  • Fundamentals of Business Management
  • German Law
  • Management Techniques
  • Business English

Semesters 3–4

  • Communication Management
  • Communication Tools
  • E-Business
  • Multimedia Management
  • Business English


Semesters 5–6​

  • Design Management
  • Trade Fair Management
  • PR and Press Relations
  • Website and App Conception
  • TV-Content  Development
  • Social Media Management
  • E-Entrepreneurship
  • Online Marketing
  • Project Module
  • Bachelor’s Thesis
  • Colloquium
Please check the module manual​ (currently in German only) for detailed information on the contents of the study programme.​


​Key Fa​cts 

​Language of instruction
​Mainly German
​Bachelor of Arts (BA)
​Postgraduate study programmes at HSD
​Communication, Multimedia and Market Management (MA)
Business Analytics (MSc)
​Normal programme length
​6 semesters
​Study programme begins
​Winter semester
​Find out how and when to apply:
Degree seeking students Exchange students 
​Allocation of places
​Restricted admission *
​General admission requirements
Go to Ad­mis­sion Re­quire­ments
Special admission requirements​​Pre-study internship (12 weeks)
– Applicants for winter semester 2022/23 do not need to provide proof of a pre-study internship and proof does not have to be provided later​. This is an exception applying to winter semester 2022/23 only​
​Period abroad
​Summary of key information
English Flyer Version [.pdf]​
​Information for international applicants Go to information for international applicants

* The restricted admission is subject to approval by the Ministry for culture and academic affairs of North Rhine-Westphalia (MKW).