Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies


The objective of the application-oriented master’s programme is to teach and develop comprehensive, scientifically based skills in communication and multimedia for market management – enabling you to take on executive functions in middle or senior management.

The programme provides subject-specific and methodological competence in communication and multimedia management. You acquire the skills to assume responsibility and fill executive and decision-making positions in national and interna-tional markets.

You achieve these objectives by:
  • attaining expertise in the areas of communication, multimedia and market management as well as knowledge of corporate and personnel management,
  • completing case studies and project work on concrete problem cases from practice,
  • writing a master’s thesis on practical issues, or even in cooperation with the industry.

In the context of this study programme, market management is understood as
  • the holistic, problem-oriented, non-industry specific analysis and development of markets as well as
  • the configuration of corporate structures and processes tailored for these markets.

It is truly unique that the programme combines market management, universally applicable across all sectors, with a focus on communication and multimedia.

Please note: The language of instruction is mainly German.



Career Options

As a graduate from the master’s programme, you can find employment across all sectors in enterprises of all sizes including national and international companies as well as in agencies, production companies, consultancies and service providers in communication, media and market management.

Concrete professional fields can be in central units and/or line functions in areas of specialisation such as corporate or market communication, multimedia applications, customer relationship management, marketing, multichannel management, strategic market or corporate development and planning. A position as a generalist at management level is another career option. Alternatively, you could start your own business based on the knowledge and expertise acquired during the master’s programme.





Semesters 1–2

  • Theory of Science and Research Methodology
  • Communication Management
  • Multimedia Management
  • Market Management
  • Marketing Controlling and Big Data
  • Business Planning in New Markets

Semesters 3–4

  • Corporate Communication | Brand Management and Brand Communication | Omnichannel Management | Media Production ​| Digital Leadership
  • Management and Leadership Skills
  • Project Module
  • Master’s Thesis and Colloquium

For detailed information on the contents of the study programme, please check the English translation of the module manual. This English translation is intended to allow international readers a better understanding. In case of discrepancies, only the German version applies and prevails.

​Key Fa​cts 

​Language of instruction
​Mainly German
​Master of Arts (MA)​
​Normal programme length
​4 semesters
​Study programme begins
​Winter semester
​Find out how and when to apply:
Degree seeking students Exchange students 
​Allocation of places
​Restricted admission **
​General admission requirements
Go to Ad­mis­sion Re­quire­ments
Special admission requirements​The admission requirements for the master's programme Communication, Multimedia and Market Management are defined in section 4 of the Framework Examination Regulations for the Master’s Programmes at the Faculty of Business Studies of 2017 as well as in section 1 of the Examination Regulations (study-programme specific regulations) for the Master’s Programme Communication, Multimedia and Market
Management of 2017 of Hochschule Düsseldorf – University of Applied Sciences.
English language proficiency of at least B2 level (according to the Common European Framework of Reference for Languages);
German language proficiency
Application with a provisional grade*​Possible​
​Period abroad
​Summary of key information
English Flyer Version [.pdf]
English translation of the module manual [.pdf]
​Information for international applicants Go to information for international applicants

*A provisional grade is the average grade of all your examination results available at the time of application. This is a temporary solution in case you do not have a final grade yet.

**The restricted admission is subject to approval by the Ministry for culture and academic affairs of North Rhine-Westphalia (MKW).​