Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies
VISIT TO TRIVAGO
1 DECEMBER 2017
10 a.m.
 
Following their guest lecture, Trivago are now making the offer of a visit to the company. If you would like to join us on 1 December, there are places available.

Please note that Trivago’s working language is English and the visit will be conducted fully in English.
 
The limit is 25 students.
First come first served!
Please contact me by email saying if you are a BIM, BKM or BBA student.
 
 
 
 
 
Guest Lecture
5 December 2017
Room 03.3.19
12.30 and 14.30
 
Imme Grunert
Koordination Zweisprachigkeit Deutsch-Englisch
Dezernat 7 Strategie und Innovation
Hochschule Düsseldorf – University of Applied Sciences
 
This talk is in the framework of the Corporate Culture and Communication module in Business International Management. Imme has been working at HSD since the beginning of this year. Her responsibilities include:

–        planning and coordinating translation work from German into English
–        translating and managing HSD terminology
–        setting standards for and promoting the use of English at HSD
–        consulting colleagues internally
–        building a strong network with other university translators.

The aim is to establish a ‘bilingual campus’, which attracts students and staff members from all over the world.

Imme will talk about her experiences so far at HSD and outline some of the challenges of introducing English and the subject of translation at a university. The talk will be followed by comprehensive Q&A session.
 
 
 
​07 November 2017
13.00
Room 3.3.19

Corinna Breuer, Maria Casaramona - Talent Attraction TRIVAGO
 
BIM SEMESTER 7​
 

This talk is planned within the framework of the Corporate Culture and Communication module.
Founded in Düsseldorf in 2005, Trivago is a worldwide online search platform for hotels. The company has grown from three founders to over 1300 employees, operating with a diverse and international workforce. Although Trivago’s headquarters are still in Düsseldorf today, the company has selected English as its working language representing the current drive towards global adoption of English as the business language tool.

I am therefore delighted that Corinna and Maria have agreed to contribute to the corporate communication module. Their plan is to introduce life and culture at Trivago and then to outline the impact of the decision for English on daily working life at the company. The talk will be held in an informal style so that a comprehensive Q&A session is possible.
 
 
 
13 July 2017
at 12.30
BIM
Room 3.3.19
Two former BIM graduates have agreed to return to the HSD in order to share their experiences since graduation. They will talk about how their careers have developed to date and give some insights into how their studie have been useful in this development.
 
Miriam Bill
2011-2015 B.A.International Managementat Hochschule Düsseldorf.
 
Niklas Bitter
2012-2016 B.A.International Management at Hochschule Düsseldorf.


11 July 2017
 
9.00 a.m. (might also be 8.00 - please check here!) in room 03.E.018​
Dr Martin Kessler
Rheinische Post 
"Why local newspapers are still necessary"
organised by Kate Cowe, external lecturer for FB-W and ZWEK​

 
20 June 2017
 
9.00  a.m. in room 03.E.018  
Helga Kirchner
retired WDR Chief Editor Radio
"Why does democracy need good journalism?"
organised by Kate Cowe, external lecturer for FB-W and ZWEK

 
​BIM SEMESTER 7
10 January 2017
 

19 January 2016

Mareike Schrankel Talent Attraction - TRIVAGO

This talk is planned within the framework of the Corporate Culture and Communication module.

Founded in Düsseldorf in 2005, Trivago is a worldwide online search platform for hotels. The company has grown from three founders to 800 employees, operating with a diverse and international workforce. Although Trivago’s headquarters are still in Düsseldorf today, the company has selected English as its working language representing the current drive towards global adoption of English as the business language tool.

 I am therefore delighted that Mareike, a former MKM student at HSD, has agreed to contribute to our final module together. Her plan is to introduce life and culture at Trivago and then to outline the impact of the decision for English on daily working life at the company. The talk will be held in an informal style so that a comprehensive Q&A session is possible.

 

 

BKM 

Wednesday 25 November

CHRISTOPH PIETSCH

CMO Grey Düsseldorf GmbH

At the age of just 29, Christoph was appointed Chief Marketing Officer at Grey in October this year. His career at Grey started less than 10 years ago so that his rise to top has been rapid. In his talk, Christoph will present his career story and lead an open discussion answering questions on working in the advertising industry.

Christoph Pietsch steigt zum CMO auf Die deutsche Grey-Gruppe befördert Marketingdirektor Christoph Pietsch in die Geschäftsführung. Mit Wirkung zum 1. Oktober steigt der 29-Jährige zum Chief Marketing Officer auf. Er ist damit das jüngste Mitglied des Führungsteams um CEO Dickjan Poppema. Pietsch ist seit neun Jahren für die WPP-Tochter tätig. 2006 startete er bei Grey eine Ausbildung zum Kaufmann für Marketingkommunikation. Später war er unter anderem als Assistent des deutschen Chairmans tätig und hat sich vor allem um den Bereich Neugeschäft und Business Development gekümmert. Zuletzt arbeitete er als Executive Director Group Marketing standortübergreifend für die Agentur. "Christoph Pietsch hat gezeigt, dass er weiß, worauf es beim Agenturmarketing in unserer Branche ankommt", sagt CEO Poppema. In seiner neuen Funktion soll Pietsch die Marke Grey als Plattform innerhalb eines Markensystems ausbauen, ihre Sichtbarkeit erhöhen und die Attraktivität steigern. Horizont - 28. September

 

 

BIM SEMESTER 7

ROB SZABO

November 2014

Pete Rutherford and Rob Szabó have been experimenting with the use of radar charts as a visually striking way to represent the diverse skills that make up communicative competence. 

They have written articles for IATEFL BESIG and the Belgian English Language Teachers Association (BELTA), establishing the key aspects of their model and answering some questions from psychologists, human resources managers, academic managers and other trainers. Pete also delivered a talk on the topic at the IATEFL BESIG Summer Symposium at the University of Graz, Austria in June 2014.

In the session at the Fachhochschule Düsseldorf, they plan to introduce radar charts as a self-evaluation tool for students of business English and corporate communication. Students attending the session will have the opportunity to evaluate their own strengths and weaknesses in business communication in English and to learn ways to develop the various aspects of communicative competence.

 Rob Szabó specialises in facilitating clear and effective communication between individuals, departments and companies. He works as a business English trainer in Düsseldorf, Germany, for marcus evans linguarama. His interests include sociolinguistics, job mobility and intercultural communication.

Pete Rutherford is a business English trainer employed by marcus evans linguarama in Düsseldorf. He started in education and training in 2003, as a high school business economics teacher, and has worked in Germany, Spain and South Africa. His professional interests include learning technologies, English and communication skills for HR professionals, and effective learning practices.

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