Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies

​​​​​​​​                                                                                                                                    ​SEMESTER 1


NEUE PRÜFUNGSORDNUNG AB WINTERSEMESTER 2017

The course book is:

Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf mit Prüfungsvorbereitung, Video-DVD und Online-Material

Publisher: Ernst Klett Verlag Stuttgart

Please ensure that you have a copy of the new edition of the book from 2017 and not the previous edition, i.e. buying the old edition from former students will not help you! You will need to have your own copy of Business Proficiency as different sections of the book are used in all 5 semesters you attend Business English courses.

Business English is a communication course so that attendance and full participation at lectures is taken into consideration.​

The course in the first semester is as follows. Additional materials will be provided during lectures by the lecturer, Anastasia Hoffmann.

Correspondence and Short Reports:
-          Business Proficiency. Unit 1 C formal and informal correspondence; emails, letters and memos
-          Additional material from Business Builder, BEC Higher Workbook, Business Grammar Builder, English for Emails, Email English.
 
 
Human Resources:
-         Business Proficiency Unit 2 A, B, C, E and F
-          Business Proficiency Unit 8 A, B, C, D, E and F
-          Possible addititional listening: npr report: US Employers Struggle to Match Workers with Jobs; Hidden Brain podcast: How to Build a Better Job.
 
Finance:
-          Business Proficiency Unit 3 A, B, C, (E) F
-          Business Proficiency Unit 11 A, B, C, D (E) F
-          Possible additional listening: Planet Money podcast episode #471
 
Marketing:
-          Business Proficiency Unit 4 A, B, C, E, F
-          Business Proficiency Unit 5 A, B, C
-          Additional material: Interbrand Best Global Brands Report
 
Sales and Distribution:
-          Business Proficiency Unit 5 D, E, F
-          Business Proficiency Unit 12 A, B, C, D, E, F
 
Legal:
-          Business Proficiency Unit 14 A, B, C, E, F
-          Possible additional reading: Foreign jurisdictions try to lure legal business from London from The Economist August 31, 2017

You should also note that self-study is a part of this course:
1. Grammar revision, especially essential if you feel grammar was not taught well at your school. There is little time in lectures to cover remedial grammar that should actuallly be clear from school.
2. Current business press and media in English / Aktuelle Geschäftszeitschriften und Medien. You should be reading the business and financial press in your free time and listening to English TV, radio and internet sources. THIS IS IMPORTANT.
 

 

SEMESTER 2

NEUE PRÜFUNGSORDNUNG AB SOMMERSEMESTER 2017

The course book is:
Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf mit Prüfungsvorbereitung, Video-DVD und Online-Material
Publisher: Ernst Klett Verlag Stuttgart

Please ensure that you have a copy of the new edition of the book from 2017 and not the previous edition, i.e. buying the old edition from former students will not help you! You will need to have your own copy of Business Proficiency as different sections of the book are used in all 5 semesters you attend Business English courses.
Business English is a communication course so that attendance and full participation at lectures is taken into consideration.​
The course in the first semester is as follows. Additional materials will be provided during lectures by the lecturers.

Customer Relations

- Business Proficiency Unit 6 


Manufacturing

- Business Proficiency Unit 7 but not exercise C4 


Management

- Business Proficiency Unit 9 A; B; C; D; and F


Project Management

- Business Proficiency Unit 10 A; B; C; E and F


Economics

- Business Proficiency Unit 10 A; B; C; E and F


International Business

- Business Proficiency Unit 15 A; B; C; E and​​ F


Intercultural Management

- ​Handouts provided by lecturers 

Intercultural Theory  
Knowledge of Culture and Intercultural Communication 
Edward T Hall 
Geert Hofstede 
Fons Trompenaars and Charles Hampden-Turner​




ALTE PRÜFUNGSORDNUNG


ALL CONTENT from units 7 to 16 inclusive in this book:

 

Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf​

Publisher: Klett Student's Book zum Hineinschreiben mit interaktiver Medien-DVD ISBN: 978-3-12-800021-3 

The following are also recommended as additional self-study material.

 

You should note that self-study is an important part of this course:

1. Business Grammar & Practice – Michael Duckworth (Oxford) - blue book 

2. Academic Vocabulary in Use – Michael McCarthy and Felicity O’Dell​ (Cambridge) 

3. Current business press and media in English / Aktuelle Geschäftszeitschriften und Medien. You should be reading the business and financial press in your free time and listening to English TV and radio. THIS IS IMPORTANT.

 

 

SEMESTER 3

 NEUE PRÜFUNGSORDNUNG


IMPORTANT EXAM: 

It has been agreed that the final exam case study report can be written in the allotted time using a laptop with an internet connection. Your case study should be handed in using an empty memory stick giving your full name and matriculation number and ​attached to the examination paper in some way. If you choose this option, you should note that your memory stick will not be returned after the grading of the examination.

Should you wish to handwrite the exam, could you please inform me of your wish to take this option before the exam.

Please note that copying and pasting from previous case study report writing practice without reference and relevance to the case study presented at the beginning of the exam results in a fail grade 5.0.



Business Case Studies​


Business report writing in English at CEF C1 level


Materials:
1. in-house script / internes Skript
2. Business Proficiency Unit 16 + revision of selected concepts and tools learnt in semesters 1 and 2

Zusätzlich empfohlene Literatur (self-study):
Harvard Business School Fallstudien / case studies
Current business press and media / Aktuelle Geschäftszeitschriften und Medien


Exam: 

90 minutes

Business Report based on Case Study text


C1 Writing Assessment based on CEFR descriptors:


Text:
-          is well-organised and well-structured
-          has consistent layout and paragraphing
-          contains comprehensive and detailed explanation
-          clarifies the most important issues
-          expands and supports argumentation with reasons and relevant examples
-          is relevant
-          flows, is logical and fully informs the reader
-          keeps the reader’s attention
-          uses the appropriate register and addresses the reader
-          uses the conventions of the task (here business report writing)


Language:
-          appropriate register and formulation
-          broad range
-          clarity, precision and effectivity of expression
-          no restriction on expression due to lack of language: flexibility


Vocabulary:
-          good command of a broad range
-          less common lexis
-          variety of cohesive devices and connectors
-          good command of idiomatic expression
-          little obvious searching for expressions or avoidance strategies


Grammar:
-          wide range of both simple and complex grammatical forms
-          full control
-          sophistication
-          few errors (less common words or structures)


Spelling:
-          accuracy
-          American English or British English: consistency



ALTE PRÜFUNGSORDNUNG


business case study analysis

business report writing in English

presentations in English


 

Materials:

1. in-house script / internes Skript

2. Business Proficiency Unit 16 + revision of selected concepts and tools learnt in semesters 1 and 2

3. Presentations in English – Erica J Williams, Buch und DVD Steps 1 - 3 inklusiv

Zusätzlich empfohlene Literatur (self-study):

Harvard Business School Fallstudien / case studies

Current business press and media / Aktuelle Geschäftszeitschriften und Medien


Presentation in English – BIM / 3rd Semester Examination

dates: TBA: individuals wishing to complete the old PO should make individual appointments

Course book: “Presentations in English” - Erica J Williams (Macmillan, Hueber in Germany)

Course: Steps 1-3

Your presentation: Any chosen subject related with a business theme with a Past-Present-Future timeline

Grading: 50% of total grade (presentation + case study report)

 

You gain points by:

• Following the guideline and structure in a given briefing

• Using the techniques in Steps 1-3 in the course book

• Successfully integrating visual material that supports and adds to your presentation

• Speaking fluently (C1 level)

• Designing and giving an appropriate but original and/or entertaining presentation

• Clearly demonstrating that you understand the difference that is made when communicating in presentation as opposed to formal business report or academic writing.

 

You lose points by:

• Missing any assigned presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)

• Being late for an assigned presentation appointment

• Not attending and paying attention to your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)

• Not preparing the technical equipment or visual material you require in advance of any presentation 

• Not keeping to and/or not communicating according to guidelines in the course book Steps 1-3​

• Making major errors in English (i.e. leading to miscommunication)

• Speaking below C1 level English

• Making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material

• Presenting under or over the time limit or not according to a assigned briefing

Reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam (please note that in extreme cases you will be simply be told not to complete your presentation and receive a fail grade 5).

 


SEMESTER 4

NEUE Prüfungsordnung

Due to the nature of the subject matter in this semester - international oral business communication - attendance and active participation are seen as necessary in order to successfully complete this part of the module.


1) Development of oral business communication with the inclusive aim of creating understanding of the correct application of the different means and tools of business communication

2) Principles of business communication

Handouts provided by the lecturer


- Language and procedure of international meetings 

development of meeting skills through practice, role play and feedback

Handouts provided by the lecturer



- Language and procedure of international negotiation skills

- Development of international negotiation skills and strategies in English through practice, role plays and feedback

Handouts provided by the lecturer

International Negotiations – Mark Powell (Cambridge)


International presentation skills

- Basics ​

- Practice short presentations

- Analysis and implementation of advanced presentation techniques and structures 

-Development of international presentations skills by means of continuous analysis, practice and feedback


Presentations in English - Erica J Williams (Macmillan, Hueber in Germany)


EXAMINATION

20 minute individual presentation 


Subject: “GLOBALISATION” and/or “INTERNATIONALISATION”
 
The subject can be interpreted in any way you choose exploiting​ your knowledge, interests, research and imagination whilst striving to be original.
 
You can gain points by:


• incorporating guidelines, tips and techniques outlined in Steps 1-6 from the presentations course book
• incorporating content from the international business communication and /or case study component of this module
• presenting with C1 fluency
• designing and giving an original presentation
• being a confident and authentic presenter
• giving a presentation that motivates / inspires / entertains – i.e. is unforgettable
• clearly demonstrating that you understand the difference that is made when communicating in presentation as opposed to formal business or academic writing and/or indicating the necessity of choosing presentation as the means of communication in an international business context
 
You lose points by:


 reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam. If you do so, you will be told not to complete your presentation and receive a fail grade 5
• learning your presentation by heart resulting in a monotonous inauthentic style
• not making a presentation appointment before the assigned deadline which results in a fail (grade 5) for this part of the exam
• missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)
• being late for your own presentation appointment
• not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)
• not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)
• not preparing the technical equipment or visual material you require in advance of your presentation appointment time
• not keeping to and/or not communicating according to guidelines outlined in the course book
• making major errors in English (i.e. leading to miscommunication)
• speaking below C1 level English
• making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material
• presenting under or over the time limit
 

OLD Prüfungsordnung


The 4th semester has 3 parts:

- academic writing

- intercultural management

- advanced presentations in English

 

There are internal scripts for academic writing and intercultural management with a reading list:

Cultures and Organizations - Software of the Mind: Intercultural Cooperation and Its Importance for Survival - Geert Hofstede und Gert Jan Hofstede (Mcgraw-Hill)

Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations - Geert H. Hofstede (Sage Publications)

Riding the Waves of Culture: Understanding Cultural Diversity in Business - Fons Trompenaars (Nicholas Brealey Publishing)

Managing People Across Cultures (Culture for Business) - Fons Trompenaars and Charles Hampden-Turner (John Wiley & Sons)

 

The written exam is an academic essay on an intercultural theme. Grading: Points 120 from 180 total points.

 

Presentation in English – BIM / 4th Semester Examination

dates: during lectures at the end of the semester according to the timetable fixed during the semester.

Course book: “Presentations in English” - Erica J Williams (Macmillan, Hueber in Germany)

Course: Steps 4-6

Length: 20 minutes

Grading: 60 points from 180 total points  

 

You should not do a presentation unless you are doing the complete exam . So, please note you cannot carry grades for the presentation to a future date.

Subject: “GLOBALISATION” and/or “INTERNATIONALISATION”

 

The subject can be interpreted in any way you choose. Examples could include: “International M&A”, “Global Advertising”, “English – the Global Language”. There are countless ways to approach the subject and you should exploit your knowledge, interests, research and imagination whilst striving to be original.

 

You gain points by:

• incorporating guidelines, tips and techniques outlined in Steps 4-6 in the course book

• incorporating the guidelines and content of Steps 1-3 in the course book (3rd semester)

• incorporating content from the intercultural communication component of this module

• presenting with C1 fluency

• designing and giving an original presentation

• being a confident and authentic presenter

• giving a presentation that motivates / inspires / entertains – i.e. is unforgettable

• clearly demonstrating that you understand the difference that is made when communicating in presentation as opposed to formal business or academic writing

 

You lose points by:

reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam. If you do so, you will be told not to complete your presentation and receive a fail grade 5.

• learning your presentation by heart resulting in a monotonous inauthentic style

• not making a presentation appointment before the assigned deadline which results in a fail (grade 5) for this part of the exam

• missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)

• being late for your own presentation appointment

• not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)

• not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)

• not preparing the technical equipment or visual material you require in advance of your presentation appointment time

• not keeping to and/or not communicating according to guidelines outlined in the course book

• making major errors in English (i.e. leading to miscommunication)

• speaking below C1 level English

• making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material

• presenting under or over the time limit

 

​SEMESTER 7

This book has been added to the reading list from 2017:

The Language of Global Success - How a Common Tongue Transforms Organizations - Tsedal Neeley (Princeton University Press, 2017)​​​


Please note that these books are available in the library and are on the reading list for the section of the module on "Corporate Culture and Communication"

Corporate Cultures: Rites and Rituals of Corporate Life - Terrence E. Deal and Allen A. Kennedy (Jossey Bass)

English as a Global Language – David Crystal (Cambridge)

The Adventure of English – Melvyn Bragg (Hodder & Stoughton Ltd)

 

An internal script is also available.

 

Please view attendance and active participation at these Guest Talks as a compulsory part of this module and a courtesy to the guest speakers.
 
13 November 2018
14.30
Room 03.3.19


Sydney Burdick
Global Corporate Communication - TRIVAGO


This talk is planned within the framework of the Corporate Culture and Communication module. 
Founded in Düsseldorf in 2005, Trivago is a worldwide online search platform for hotels. The company has grown from three founders to over 1300 employees, operating with a diverse and international workforce. Although Trivago’s headquarters are still in Düsseldorf today, the company has selected English as its working language representing the current drive towards global adoption of English as the business language tool.
I am therefore delighted that Sydney has agreed to contribute to the corporate communication module. The plan is to introduce life and culture at Trivago and then to outline the impact of the decision for English on daily working life at the company and Sydney’s role at Global Corporate Communication. The talk will be held in an informal style so that a comprehensive Q&A session is possible.


 
4 December 2018
Room 03.3.19
12.30 and 14.30


Imme Herlinger
Koordination Zweisprachigkeit Deutsch-Englisch
Dezernat 7 Strategie und Innovation
Hochschule Düsseldorf - University of Applied Sciences
 
This talk is in the framework of the Corporate Culture and Communication module. 

Imme’s responsibilities include:

–        planning and coordinating translation work from German into English
–        translating and managing HSD terminology
–        setting standards for and promoting the use of English at HSD
–        consulting colleagues internally
–        building a strong network with other university translators.

The aim is to establish a ‘bilingual campus’, which attracts students and staff members from all over the world.

Imme will talk about her experiences at HSD and outline some of the challenges of introducing English and the subject of translation at a university. The talk will be followed by comprehensive Q&A session.
 

The other part of the module, "Corporate Ethics", is led by Professor Linda O'Riordan. Linda provides an internal script but also recommends the following:

 

1. Jonker, Stark & Tewes. Corporate Social Responsibility und nachhaltige Entwicklung: Einführung, Strategie und Glossar Springer, 2011

is available as an E-Book download from the library

2. Crane, A./Matten, D. (2010): Business Ethics. Managing corporate citizenship and sustainability in the age of globalization

is now available in the library

3. Mallin, C.(2007): Corporate Governance, 2. Auflage, Oxford, 2007

is now available in the library.​​