Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies

Trivago at HSD

International Management


I did my Bachelor (BIM) at the FHD more than a year ago and just got started with my Master Degree. A few months already passed and I realized how much I actually learned from your class in Business English in comparison to my fellow students. As much as it bothered me that my grades weren't that good and that it always was a lot of effort, i now have to thank you for "kicking our asses". Besides the English skills, the presentation training pays off now - in the business context and for the master. 

That's it - Thank you again, 

Regards, 
Sxxxxx​



BIM CLINIC
Please note that this course has been removed from the curriculum!
 


SEMESTER 1

ALL CONTENT from units 1 to 6 inclusive in this book:

Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf
Publisher: Klett Student's Book zum Hineinschreiben mit interaktiver Medien-DVD 

 

SEMESTER 2

ALL CONTENT from units 7 to 16 inclusive in this book:

 

Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf​

Publisher: Klett Student's Book zum Hineinschreiben mit interaktiver Medien-DVD ISBN: 978-3-12-800021-3 

The following are also recommended as additional self-study material.

 

You should note that self-study is an important part of this course:

1. Business Grammar & Practice – Michael Duckworth (Oxford) - blue book 

2. Academic Vocabulary in Use – Michael McCarthy and Felicity O’Dell​ (Cambridge) 

3. Current business press and media in English / Aktuelle Geschäftszeitschriften und Medien. You should be reading the business and financial press in your free time and listening to English TV and radio. THIS IS IMPORTANT.

 

 

SEMESTER 3

 The 3rd semester has two parts:

- case study report writing

- presentations in English

 

1. in-house script / internes Skript

2. Presentations in English – Erica J Williams, Buch und DVD Steps 1 - 3 inklusiv

Zusätzlich empfohlene Literatur (self-study):

Harvard Business School Fallstudien / case studies

Current business press and media / Aktuelle Geschäftszeitschriften und Medien

 

Presentation in English – BIM / 3rd Semester Examination

dates: during lectures at the end of the semester according to the timetable fixed during the semester. 

Course book: “Presentations in English” - Erica J Williams (Macmillan, Hueber in Germany)

Course: Steps 1-3

Your presentation: Briefing on page 33 in the course book

Length: 10-12 minutes (absolute maximum 15 minutes)

Grading: 60 points from 180 total points (presentation + case study report)

 

You gain points by:

• Following the guideline and structure in the briefing

• Using the techniques indicated by the briefing

• Successfully integrating visual material that supports and adds to your presentation

• Integrating at least one section of visual material that describes figures and/or trends and /or graphs and presenting this accurately in English

• Speaking fluently (C1 level)

• Designing and giving an original and/or entertaining presentation

• Clearly demonstrating that you understand the difference that is made when communicating in presentation as opposed to formal business report or academic writing

 

You lose points by:

• Not making a presentation appointment before the assigned deadline which results in a fail (grade 5) for this part of the exam

• Missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)

• Being late for your own presentation appointment

• Not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)

• Not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)

• Not preparing the technical equipment or visual material you require in advance of your presentation appointment time

• Not keeping to and/or not communicating according to the briefing guideline on page 33 in the course book

• Making major errors in English (i.e. leading to miscommunication)

• Speaking below C1 level English

• Making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material

• Presenting under or over the time limit

• Reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam (please note that in extreme cases you will be simply be told not to complete your presentation and receive a fail grade 5)

 

SEMESTER 4

The 4th semester has 3 parts:

- academic writing

- intercultural management

- advanced presentations in English

 

There are internal scripts for academic writing and intercultural management with a reading list:

Cultures and Organizations - Software of the Mind: Intercultural Cooperation and Its Importance for Survival - Geert Hofstede und Gert Jan Hofstede (Mcgraw-Hill)

Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations - Geert H. Hofstede (Sage Publications)

Riding the Waves of Culture: Understanding Cultural Diversity in Business - Fons Trompenaars (Nicholas Brealey Publishing)

Managing People Across Cultures (Culture for Business) - Fons Trompenaars and Charles Hampden-Turner (John Wiley & Sons)

 

The written exam is an academic essay on an intercultural theme. Grading: Points 120 from 180 total points.

 

Presentation in English – BIM / 4th Semester Examination

dates: during lectures at the end of the semester according to the timetable fixed during the semester.

Course book: “Presentations in English” - Erica J Williams (Macmillan, Hueber in Germany)

Course: Steps 4-6

Length: 20 minutes

Grading: 60 points from 180 total points  

 

You should not do a presentation unless you are doing the complete exam . So, please note you cannot carry grades for the presentation to a future date.

Subject: “GLOBALISATION” and/or “INTERNATIONALISATION”

 

The subject can be interpreted in any way you choose. Examples could include: “International M&A”, “Global Advertising”, “English – the Global Language”. There are countless ways to approach the subject and you should exploit your knowledge, interests, research and imagination whilst striving to be original.

 

You gain points by:

• incorporating guidelines, tips and techniques outlined in Steps 4-6 in the course book

• incorporating the guidelines and content of Steps 1-3 in the course book (3rd semester)

• incorporating content from the intercultural communication component of this module

• presenting with C1 fluency

• designing and giving an original presentation

• being a confident and authentic presenter

• giving a presentation that motivates / inspires / entertains – i.e. is unforgettable

• clearly demonstrating that you understand the difference that is made when communicating in presentation as opposed to formal business or academic writing

 

You lose points by:

reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam. If you do so, you will be told not to complete your presentation and receive a fail grade 5.

• learning your presentation by heart resulting in a monotonous inauthentic style

• not making a presentation appointment before the assigned deadline which results in a fail (grade 5) for this part of the exam

• missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)

• being late for your own presentation appointment

• not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)

• not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)

• not preparing the technical equipment or visual material you require in advance of your presentation appointment time

• not keeping to and/or not communicating according to guidelines outlined in the course book

• making major errors in English (i.e. leading to miscommunication)

• speaking below C1 level English

• making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material

• presenting under or over the time limit

 

​SEMESTER 7

 


10 January 2017

Mareike Schrankel Talent Attraction 

TRIVAGO


This talk is planned within the framework of the Corporate Culture and Communication module.
Founded in Düsseldorf in 2005, Trivago is a worldwide online search platform for hotels. The company has grown from three founders to 800 employees, operating with a diverse and international workforce. Although Trivago’s headquarters are still in Düsseldorf today, the company has selected English as its working language representing the current drive towards global adoption of English as the business language tool.
I am therefore delighted that Mareike, a former MKM student at HSD, has agreed to contribute to our final module together. Her plan is to introduce life and culture at Trivago and then to outline the impact of the decision for English on daily working life at the company. The talk will be held in an informal style so that a comprehensive Q&A session is possible.
 
​​

Please note that these books are available in the library and are on the reading list for the section of the module on "Corporate Culture and Communication"

Corporate Cultures: Rites and Rituals of Corporate Life - Terrence E. Deal and Allen A. Kennedy (Jossey Bass)

English as a Global Language – David Crystal (Cambridge)

The Adventure of English – Melvyn Bragg (Hodder & Stoughton Ltd)

 

An internal script is also available.

 

The other part of the module, "Corporate Ethics", is led by Professor Linda O'Riordan. Linda provides an internal script but also recommends the following:

 

1. Jonker, Stark & Tewes. Corporate Social Responsibility und nachhaltige Entwicklung: Einführung, Strategie und Glossar Springer, 2011

is available as an E-Book download from the library

2. Crane, A./Matten, D. (2010): Business Ethics. Managing corporate citizenship and sustainability in the age of globalization

is now available in the library

3. Mallin, C.(2007): Corporate Governance, 2. Auflage, Oxford, 2007

is now available in the library.​