Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies

IMPORTANT

BIM SEMESTER 2

​​​​If you are planning to repeat the Business English for the 2nd semester (Teil B, Modul 10) in the exam period January/February 2020 at the end of the current winter semester, please contact me as soon as possible.



​​SEMESTER 1



Course book:

Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf mit Prüfungsvorbereitung, Video-DVD und Online-Material​

Publisher: Ernst Klett Verlag Stuttgart

Please ensure that you have a copy of the new edition of the book from 2017 and not the previous edition, i.e. buying the old edition from former students will not help you! You will need to have your own copy of Business Proficiency as different sections of the book are used in all semesters you attend Business English courses.

Business English is a communication course so that attendance and full participation at lectures is taken into consideration.​

The course in the first semester is as follows. 

Correspondence and Short Reports:
-          Business Proficiency. Unit 1 C formal and informal correspondence; emails, letters and memos
 
Human Resources:
-         Business Proficiency Unit 2 A, B, C, E and F
-          Business Proficiency Unit 8 A, B, C, D, E and F
 
Finance:
-          Business Proficiency Unit 3 A, B, C, (E) F
-          Business Proficiency Unit 11 A, B, C, D (E) F
 
Marketing:
-          Business Proficiency Unit 4 A, B, C, E, F
-          Business Proficiency Unit 5 A, B, C
 
Sales and Distribution:
-          Business Proficiency Unit 5 D, E, F
-          Business Proficiency Unit 12 A, B, C, D, E, F
 
Legal:
-          Business Proficiency Unit 14 A, B, C, E, F


You should also note that self-study is a part of this course:
1. Grammar revision, especially essential if you feel grammar was not taught well at your school. There is little time in lectures to cover remedial grammar that should actuallly be clear from school.
2. Current business press and media in English / Aktuelle Geschäftszeitschriften und Medien. You should be reading the business and financial press in your free time and listening to English TV, radio and internet sources. THIS IS IMPORTANT.
 

 

SEMESTER 2


​Course book:
Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf mit Prüfungsvorbereitung, Video-DVD und Online-Material
Publisher: Ernst Klett Verlag Stuttgart

Business English is a communication course so that attendance and full participation at lectures is taken into consideration.​
The course in the second semester is as follows. Additional materials will be provided during lectures by the lecturers.

Customer Relations

- Business Proficiency Unit 6 


Manufacturing

- Business Proficiency Unit 7 but not exercise C4 


Management

- Business Proficiency Unit 9 A; B; C; D; and F


Project Management

- Business Proficiency Unit 10 A; B; C; E and F


Economics

- Business Proficiency Unit 10 A; B; C; E and F


International Business

- Business Proficiency Unit 15 A; B; C; E and​​ F


Intercultural Management

- ​Handouts provided by lecturers 

Intercultural Theory  
Knowledge of Culture and Intercultural Communication 
Edward T Hall 
Geert Hofstede 
Fons Trompenaars and Charles Hampden-Turner​


You should note that self-study is an important part of this course:

1. Business Grammar & Practice – Michael Duckworth (Oxford) - blue book 

2. Academic Vocabulary in Use – Michael McCarthy and Felicity O’Dell​ (Cambridge) 

3. Current business press and media in English / Aktuelle Geschäftszeitschriften und Medien. You should be reading the business and financial press in your free time and listening to English TV and radio. THIS IS IMPORTANT.

 

 

SEMESTER 3



IMPORTANT EXAM: 

The final exam case study report can be written in the allotted time using a laptop with an internet connection. Your case study should be handed in using an otherwise empty memory stick giving your full name and matriculation number and ​attached to the examination paper in some way. If you choose this option, you should note that your memory stick will not be returned after the grading of the examination.

Should you wish to handwrite the exam, please inform me of your wish to take this option before the exam.

Please note that copying and pasting from previous case study report writing practice without reference and relevance to the case study presented in the exam results in a fail grade 5.0.



Business Case Studies​


Business report writing in English at CEF C1 level


Materials:
1. Case Studies for Business English, Erica J Williams (Wayzgoose Press, September 2019)​
2. Business Proficiency Unit 16 + revision of selected concepts and tools learnt in semesters 1 and 2

Zusätzlich empfohlene Literatur (self-study):
Harvard Business School Fallstudien / case studies
Current business press and media / Aktuelle Geschäftszeitschriften und Medien


Exam: 

90 minutes

Business Report based on Case Study text


C1 Writing Assessment based on CEFR descriptors. Please access the Exam Assessment criteria and Report Writing checklists in the course book.



SEMESTER 4

Due to the nature of the subject matter in this semester - international oral business communication - attendance and active participation are seen as necessary in order to successfully complete this part of the module.

ls

- Basics ​

- Analysis and implementation of advanced presentation techniques and structures 
- Development of international presentations skills by means of continuous analysis, practice and feedback 


Presentations in English - Erica J Williams (Macmillan, Hueber in Germany)


of oral business communication with the inclusive aim of creating understanding of the correct application of the different means and tools of business communicatio

- Principles of business communication


Handouts provided 


- Language and procedure of international meetings and negotiations

development of skills and strategies through practice, role play and feedback

Handouts provided 

International Negotiations – Mark Powell (Cambridge)


EXAMINATION

20 minute individual presentation 


Subject: “GLOBALISATION” and/or “INTERNATIONALISATION”
 
The subject can be interpreted in any way you choose exploiting​ your knowledge, interests, research and imagination whilst striving to be original.
 
You can gain points by:


• incorporating guidelines, tips and techniques outlined in Steps 1-6 from the presentations course book
• incorporating content from the international business communication and /or case study component of this module
• presenting with C1 fluency
• designing and giving an original presentation
• being a confident and authentic presenter
• giving a presentation that motivates / inspires / entertains – i.e. is unforgettable
• clearly demonstrating that you understand the difference that is made when communicating in presentation as opposed to formal business or academic writing and/or indicating the necessity of choosing presentation as the means of communication in an international business context
 
You lose points by:


 reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam. If you do so, you will be told not to complete your presentation and receive a fail grade 5
• learning your presentation by heart resulting in a monotonous inauthentic style
• not making a presentation appointment before the assigned deadline which results in a fail (grade 5) for this part of the exam
• missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)
• being late for your own presentation appointment
• not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)
• not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)
• not preparing the technical equipment or visual material you require in advance of your presentation appointment time
• not keeping to and/or not communicating according to guidelines outlined in the course book
• making major errors in English (i.e. leading to miscommunication)
• speaking below C1 level English
• making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material
• presenting under or over the time limit
 


​SEMESTER 7

This book has been added to the reading list from 2017:

The Language of Global Success - How a Common Tongue Transforms Organizations - Tsedal Neeley (Princeton University Press, 2017)​​​


Please note that these books are available in the library and are on the reading list for the section of the module on "Corporate Culture and Communication"

Corporate Cultures: Rites and Rituals of Corporate Life - Terrence E. Deal and Allen A. Kennedy (Jossey Bass)

English as a Global Language – David Crystal (Cambridge)

The Adventure of English – Melvyn Bragg (Hodder & Stoughton Ltd)

 

An internal script is also available.

 

Please view attendance and active participation at these Guest Talks as a compulsory part of this module and a courtesy to the guest speakers.
 
13 November 2018
14.30
Room 03.3.19


Sydney Burdick
Global Corporate Communication - TRIVAGO


This talk is planned within the framework of the Corporate Culture and Communication module. 
Founded in Düsseldorf in 2005, Trivago is a worldwide online search platform for hotels. The company has grown from three founders to over 1300 employees, operating with a diverse and international workforce. Although Trivago’s headquarters are still in Düsseldorf today, the company has selected English as its working language representing the current drive towards global adoption of English as the business language tool.
I am therefore delighted that Sydney has agreed to contribute to the corporate communication module. The plan is to introduce life and culture at Trivago and then to outline the impact of the decision for English on daily working life at the company and Sydney’s role at Global Corporate Communication. The talk will be held in an informal style so that a comprehensive Q&A session is possible.


 
10 December 2019
Room 03.3.19
14.30 and 16.30​


Imme Herlinger
Koordination Zweisprachigkeit Deutsch-Englisch
Dezernat 7 Strategie und Innovation
Hochschule Düsseldorf - University of Applied Sciences
 
This talk is in the framework of the Corporate Culture and Communication module. 

Imme’s responsibilities include:

–        planning and coordinating translation work from German into English
–        translating and managing HSD terminology
–        setting standards for and promoting the use of English at HSD
–        consulting colleagues internally
–        building a strong network with other university translators.

The aim is to establish a ‘bilingual campus’, which attracts students and staff members from all over the world.

Imme will talk about her experiences at HSD and outline some of the challenges of introducing English and the subject of translation at a university. The talk will be followed by comprehensive Q&A session.
 

The other part of the module, "Corporate Ethics", is led by Professor Linda O'Riordan. Linda provides an internal script but also recommends the following:

 

1. Jonker, Stark & Tewes. Corporate Social Responsibility und nachhaltige Entwicklung: Einführung, Strategie und Glossar Springer, 2011

is available as an E-Book download from the library

2. Crane, A./Matten, D. (2010): Business Ethics. Managing corporate citizenship and sustainability in the age of globalization

is now available in the library

3. Mallin, C.(2007): Corporate Governance, 2. Auflage, Oxford, 2007

is now available in the library.​​