Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies

​​​​​​SEMESTER 1



Course book:

Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf mit Prüfungsvorbereitung, Video-DVD und Online-Material​

Publisher: Ernst Klett Verlag Stuttgart

Please ensure that you have a copy of the new edition of the book from 2017 and not the previous edition. You will need to have your own copy of Business Proficiency as different sections of the book are used in all semesters you attend Business English courses.

Business English is a communication course so that attendance and full participation at lectures is taken into consideration.​

The course in the first semester is as follows. 

Correspondence and Short Reports:
-          Business Proficiency. Unit 1 C formal and informal correspondence; emails, letters and memos
 
Human Resources:
-         Business Proficiency Unit 2 A, B, C, E and F
-          Business Proficiency Unit 8 A, B, C, D, E and F
 
Finance:
-          Business Proficiency Unit 3 A, B, C, (E) F
-          Business Proficiency Unit 11 A, B, C, D (E) F
 
Marketing:
-          Business Proficiency Unit 4 A, B, C, E, F
-          Business Proficiency Unit 5 A, B, C
 
Sales and Distribution:
-          Business Proficiency Unit 5 D, E, F
-          Business Proficiency Unit 12 A, B, C, D, E, F
 
Legal:
-          Business Proficiency Unit 14 A, B, C, E, F


You should also note that self-study is a part of this course:
1. Grammar revision, especially essential if you feel grammar was not taught well at your school. There is little time in lectures to cover remedial grammar that should actuallly be clear from school.
2. Current business press and media in English / Aktuelle Geschäftszeitschriften und Medien. You should be reading the business and financial press in your free time and listening to English TV, radio and internet sources. THIS IS IMPORTANT.
 

 

SEMESTER 2

 Moodle course BIM M10


​Course book:
Business Proficiency Wirtschaftsenglisch für Hochschule und Beruf mit Prüfungsvorbereitung, Video-DVD und Online-Material
Publisher: Ernst Klett Verlag Stuttgart

Business English is a communication course so that attendance and full participation at lectures is taken into consideration.​
The course in the second semester is as follows. Additional materials will be provided during lectures by the lecturers.

Customer Relations

- Business Proficiency Unit 6 


Manufacturing

- Business Proficiency Unit 7 but not exercise C4 


Management

- Business Proficiency Unit 9 A; B; C; D; and F


Project Management

- Business Proficiency Unit 10 A; B; C; E and F


Economics

- Business Proficiency Unit 10 A; B; C; E and F


International Business

- Business Proficiency Unit 15 A; B; C; E and​​ F


Intercultural Management

- ​Handouts provided by lecturers 

Intercultural Theory  
Knowledge of Culture and Intercultural Communication 
Edward T Hall 
Geert Hofstede 
Fons Trompenaars and Charles Hampden-Turner​


You should note that self-study is an important part of this course:

1. Business Grammar & Practice – Michael Duckworth (Oxford) - blue book 

2. Academic Vocabulary in Use – Michael McCarthy and Felicity O’Dell​ (Cambridge) 

3. Current business press and media in English / Aktuelle Geschäftszeitschriften und Medien. You should be reading the business and financial press in your free time and listening to English TV and radio. THIS IS IMPORTANT.

 

 

SEMESTER 3

Moodle: Modul M11: Business English C1 and Intercultural Communication - Teil A Case Study​​. Password required to self enrol.



IMPORTANT EXAM: 

The final exam case study report can be written in the allotted time using a laptop with an internet connection. 

Your case study should be handed in using an otherwise empty memory stick giving your full name and matriculation number and ​attached to the examination paper in some way. If you choose this option, you should note that your memory stick will not be returned after the grading of the examination.

Should you wish to handwrite the exam, please inform me of your wish to take this option before the exam.

Please note that copying and pasting from previous case study report writing practice without reference and relevance to the case study presented in the exam results in a fail grade 5.0.



Business Case Studies​


Business report writing in English at CEF C1 level


Materials:
1. Case Studies for Business English, Erica J Williams (Wayzgoose Press, September 2019)​
2. Business Proficiency Unit 16 + revision of selected concepts and tools learnt in semesters 1 and 2

Zusätzlich empfohlene Literatur (self-study):
Harvard Business School Fallstudien / case studies
Current business press and media / Aktuelle Geschäftszeitschriften und Medien


Exam: 

90 minutes

Business Report based on Case Study text


C1 Writing Assessment based on CEFR descriptors. Please access the Exam Assessment criteria and Report Writing checklists in the course book.



SEMESTER 4


Moodle: Modul M11: Business English C1 and Intercultural Communication - Teil B​. Password required to self enrol.

Due to the nature of the subject matter in this semester - international oral business communication - attendance and active participation are seen as necessary in order to successfully complete this part of the module.


1)

- Basics ​of oral business communication with the inclusive aim of creating understanding of the correct application of the different means and tools of business communication 

- Principles of business communication


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2)

- Language and procedure of international meetings and negotiations

development of skills and strategies through practice, role play and feedback

- Case Studies for Business English, Erica J Williams (Wayzgoose Press, September 2019)​ (role plays and scenarios)

Handouts provided if required

International Negotiations – Mark Powell (Cambridge)


3)

International Presentations in English

 - Basic presentation techniques and principles

- Analysis and implementation of advanced presentation techniques and structures 


- Development of international presentations skills by means of continuous analysis, practice and feedback 



Presentations in English - Erica J Williams (Macmillan, Hueber in Germany)

Case Studies for Business English, Erica J Williams (Wayzgoose Press, September 2019)​ (role plays and scenarios)




EXAMINATION

20 minute individual presentation 


Subject: “GLOBALISATION” and/or “INTERNATIONALISATION”
 
The subject can be interpreted in any way you choose exploiting​ your knowledge, interests, research and imagination whilst striving to be original.
 
You can gain points by:


• incorporating guidelines, tips and techniques outlined in Steps 1-6 from the presentations course book
• incorporating content from the international business communication and /or case study component of this module
• presenting with C1 fluency
• designing and giving an original presentation
• being a confident and authentic presenter
• giving a presentation that motivates / inspires / entertains – i.e. is unforgettable
• clearly demonstrating that you understand the difference that is made when communicating in presentation as opposed to formal business or academic writing and/or indicating the necessity of choosing presentation as the means of communication in an international business context
 
You lose points by:


 reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam. If you do so, you will be told not to complete your presentation and receive a fail grade 5
• learning your presentation by heart resulting in a monotonous inauthentic style
• not making a presentation appointment before the assigned deadline which results in a fail (grade 5) for this part of the exam
• missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)
• being late for your own presentation appointment
• not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)
• not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)
• not preparing the technical equipment or visual material you require in advance of your presentation appointment time
• not keeping to and/or not communicating according to guidelines outlined in the course book
• making major errors in English (i.e. leading to miscommunication)
• speaking below C1 level English
• making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material
• presenting under or over the time limit
 


SEMESTER 6


M​oodle: Modul M20b: Projektmodul Corporate Culture and Communication - Project​: Participants of the project will be enrolled in the moodle.


Corporate Culture and Communication 

OPTIONAL PROJECT MODULE


The assessment of this module has TWO parts:


Part One

Individual assessment

Academic Essay or Business Report - one third of the assessement grade.


Choose one of the following titles:

 
1.    A monolingual language strategy using English is part of corporate branding
 
2.    Adopting a language strategy: the challenges
 
3.    The 21st century: globalisation, technology and a global language
 
4.    The future making reference to the history of the English language
 
5.    Corporate culture is becoming increasingly important as the workplace evolves
 
6.    Corporate communication: problems and solutions
 
7.    ELF and accelerated language change
 
8.    A corporate culture and communication guide for start-ups
 
9.    Once you know exactly the type of culture you’re dealing with, you will have a better idea of how to get things done in an effective way
 
10.  English is not a foreign language but a business tool
 

Individual coaching is offered on Wednesdays in my office (3.3.17) or on Zoom.

Appointments are 15-20 minutes depending on the issues you need to discuss. Appointments for an individual coaching session (face to face or online) must be made in advance by email.

The deadline for submitting your final essay or report is  ..... 

Submit two hard copies of your essay or report (i.e. not email). (6,000 - 8,000 words / 10-15 pages - Word, Arial font 12)
 
 

Part Two

Group assessement

Group research based on SIX worksheets distributed throughout the semester - two thirds of the assessment grade.


Assessment is based on:

- your contribution to group coaching sessions

- final group log documentation of your research (formatting and length to be decided by your group, deadline for submission is ...)

- a group presentation of 15-20 minutes (June 2020, appointments to be arranged during semester and depend on the group completion of research)

   Your presentation can explore any aspect of your research based on any or all of the six distributed worksheets.


Group coaching takes place on Fridays between 14.30 and 18.00 . Group appointments are 30-45 minutes depending on the issues you need to discuss. 

Appointments for a group coaching session (face to face or online) must be made in advance by email

Group coaching gives the opportunity for you to discuss and explore your research on any worksheet. All worksheets are available on the moodle. You do not have to take a group coaching session every week but you should make a group decision to make an appointment when you think coaching is necessary.



Project Materials


The course subjects are dynamic and exist in a changing business world. Students are encouraged to access current materials and do their own primary research.


- any literature or material on using English as the global language of business, companies using English as a working language, language strategy, business communication and/or corporate culture

- any original research on a company or companies 

- Corporate Cultures: Rites and Rituals of Corporate Life - Terrence E. Deal and Allen A. Kennedy (Jossey Bass)

- English as a Global Language - David Crystal (Cambridge)

- The Adventure of English - Melvyn Bragg (Hodder & Stoughton Ltd)

- The Language of Global Success - How a Common Tongue Transforms Organizations - Tsedal Neeley (Princeton University Press, 2017)​​​