Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies

​​​​​​​​​

IMPORTANT​:

If you intend to do the Business Skills exam in SS 19, the pitch presentations will be held towards the end of the semester. 

You need to inform me if you are doing the exam​. You can do this by coming by my office (3.3.17) and signing the list if you have not already done so.


BUSINESS SKILLS EXAM 

B2 language level with an emphasis on the vocabulary of media and marketing communication.


Exam: 2 hours written exam (50%) + pitch presentation


Written Exam

Course Book: "Marketing Communications in English" - Erica J. Williams (2016, Wayzgoose Press)


​Pitch  

Course book: “Presentations in English” - Erica J. Williams (Macmillan, Hueber in Germany)


Your presentation: A pitch presentation (e.g. for a new job, a promotion, an idea, a campaign, a product, a concept, a process, changes etc.).

Length: 10 minutes. You can make a group presentation with a maximum of 3 people. Each person should present for 10 minutes (i.e. 3 people = 30 minute presentation)

Grading: 50% - 120 points of total 240 points.

 

You gain points by:

• Giving a well-structured presentation

• Successfully integrating visual material that supports and adds to your presentation

• Having a clear purpose with a strong conclusion / recommendation

• Speaking English with a minimum B2 (CEF) level

• Using vocabulary from the course materials

• Designing and giving an original and/or entertaining presentation

• Delivering a convincing pitch presentation (i.e. selling your proposal)

 

You lose points by:

• Not making a presentation appointment before the assigned date which results in a fail (grade 5) for this part of the exam

• Missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)

• Being late for your own presentation appointment

• Not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)

• Not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)

• Not preparing the technical equipment or visual material you require in advance of your presentation appointment time

• Making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material

• Presenting under or over the time limit

Reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam (please note that in extreme cases you will be simply be told not to complete your presentation and receive a fail grade 5)


BKM USEFUL LINKS​

Magazines

http://adage.com/

http://www.marketingweek.co.uk/

 

Case Studies

http://businesscasestudies.co.uk/case-studies/by-topic/#axzz2dB57q9TR

 

 Agencies

http://www.wpp.com/wpp/

http://www.omnicomgroup.com/home

http://publicis.co.uk/

 

Marketing and Branding

http://www.klett.de/sixcms/list.php?page=lehrwerk_extra&titelfamilie=Business%20Proficiency&extra=Business%20Proficiency%20-%20Online&modul=inhaltsammlung&inhalt=kss_klett01.c.631820.de&kapitel=631890#Linktipps

 

Branding

www.interbrand.com

 

Creative Brief

www.adcracker.com/brief/index.htm

 

Market Research

www.thefemalefactor.com


TV Advertising 

Erica's pinterest board

 

Print & Outdoor

Erica's pinterest board​


Viral Marketing

http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns

www.subservientchicken.com


Guerilla Marketing

www.guerilla-marketing.com/weblog/

Jay Levinson: "Official Site of Guerilla Marketing"

www.gmarketing.com

Erica's pinterest board


Packaging

​Erica's pinterest board 


Corporate Image

www.businessdictionary.com/definition/corporate-image.html

 

Globalisation

www.mcdonalds.com

http://www.starbucks.co.uk/

 

Questioning

http://www.learnenglish.de/grammar/questiontext.htm

 

Commas

http://grammar.ccc.commnet.edu/grammar/commas.htm

​​​