BKM SEMESTER 2
Summer Semester 2020
Important!
Due to the lecturer's ongoing illness, the course has been transferred to moodle.
BKM Modul-M14 Business English
A password is required.
BUSINESS SKILLS EXAM
B2 language level with an emphasis on the vocabulary of media and marketing communication.
Exam: 2 hours written exam (50%) + pitch presentation
Written Exam
Course Book: "Marketing Communications in English" - Erica J. Williams (2016, Wayzgoose Press)
Pitch
Course book: “Presentations in English” - Erica J. Williams (Macmillan, Hueber in Germany)
Your presentation: A pitch presentation (e.g. for a new job, a promotion, an idea, a campaign, a product, a concept, a process, changes etc.).
Length: 10 minutes. You can make a group presentation with a maximum of 3 people. Each person should present for 10 minutes (i.e. 3 people = 30 minute presentation)
Grading: 50% - 120 points of total 240 points.
You gain points by:
• Giving a well-structured presentation
• Successfully integrating visual material that supports and adds to your presentation
• Having a clear purpose with a strong conclusion / recommendation
• Speaking English with a minimum B2 (CEF) level
• Using vocabulary from the course materials
• Designing and giving an original and/or entertaining presentation
• Delivering a convincing pitch presentation (i.e. selling your proposal)
You lose points by:
• Not making a presentation appointment before the assigned date which results in a fail (grade 5) for this part of the exam
• Missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)
• Being late for your own presentation appointment
• Not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)
• Not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)
• Not preparing the technical equipment or visual material you require in advance of your presentation appointment time
• Making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material
• Presenting under or over the time limit
•
Reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam (please note that in extreme cases you will be simply be told not to complete your presentation and receive a fail grade 5)
BKM USEFUL LINKS
Magazines
http://adage.com/
http://www.marketingweek.co.uk/
Case Studies
http://businesscasestudies.co.uk/case-studies/by-topic/#axzz2dB57q9TR
Agencies
http://www.wpp.com/wpp/
http://www.omnicomgroup.com/home
http://publicis.co.uk/
Marketing and Branding
http://www.klett.de/sixcms/list.php?page=lehrwerk_extra&titelfamilie=Business%20Proficiency&extra=Business%20Proficiency%20-%20Online&modul=inhaltsammlung&inhalt=kss_klett01.c.631820.de&kapitel=631890#Linktipps
Branding
www.interbrand.com
Creative Brief
www.adcracker.com/brief/index.htm
Market Research
www.thefemalefactor.com
TV Advertising
Erica's pinterest board
Print & Outdoor
Erica's pinterest board
Viral Marketing
http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns
www.subservientchicken.com
Guerilla Marketing
www.guerilla-marketing.com/weblog/
Jay Levinson: "Official Site of Guerilla Marketing"
www.gmarketing.com
Erica's pinterest board
Packaging
Erica's pinterest board
Corporate Image
www.businessdictionary.com/definition/corporate-image.html
Globalisation
www.mcdonalds.com
http://www.starbucks.co.uk/
Questioning
http://www.learnenglish.de/grammar/questiontext.htm
Commas
http://grammar.ccc.commnet.edu/grammar/commas.htm
