ATTENTION ATTENTION ATTENTION
Anyone doing the BKM Business Skills exam in the summmer semester should contact me as soon as possible.
BUSINESS SKILLS EXAM
B2 language level with an emphasis on the vocabulary of media and marketing communication.
Exam: 2 hours written exam (50%) + pitch presentation
Written Exam
Course Book: "Marketing Communications in English" - Erica J. Williams (2016, Wayzgoose Press)
Pitch
Course book: “Presentations in English” - Erica J. Williams (Macmillan, Hueber in Germany)
Your presentation: A pitch presentation (e.g. for a new job, a promotion, an idea, a campaign, a product, a concept, a process, changes etc.).
Length: 10 minutes. You can make a group presentation with a maximum of 3 people. Each person should present for 10 minutes (i.e. 3 people = 30 minute presentation)
Grading: 50% - 120 points of total 240 points.
You gain points by:
• Giving a well-structured presentation
• Successfully integrating visual material that supports and adds to your presentation
• Having a clear purpose with a strong conclusion / recommendation
• Speaking English with a minimum B2 (CEF) level
• Using vocabulary from the course materials
• Designing and giving an original and/or entertaining presentation
• Delivering a convincing pitch presentation (i.e. selling your proposal)
You lose points by:
• Not making a presentation appointment before the assigned date which results in a fail (grade 5) for this part of the exam
• Missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)
• Being late for your own presentation appointment
• Not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)
• Not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)
• Not preparing the technical equipment or visual material you require in advance of your presentation appointment time
• Making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material
• Presenting under or over the time limit
•
Reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam (please note that in extreme cases you will be simply be told not to complete your presentation and receive a fail grade 5)
BKM USEFUL LINKS
Magazines
http://adage.com/
http://www.marketingweek.co.uk/
Case Studies
http://businesscasestudies.co.uk/case-studies/by-topic/#axzz2dB57q9TR
Agencies
http://www.wpp.com/wpp/
http://www.omnicomgroup.com/home
http://publicis.co.uk/
Marketing and Branding
http://www.klett.de/sixcms/list.php?page=lehrwerk_extra&titelfamilie=Business%20Proficiency&extra=Business%20Proficiency%20-%20Online&modul=inhaltsammlung&inhalt=kss_klett01.c.631820.de&kapitel=631890#Linktipps
Branding
www.interbrand.com
Creative Brief
www.adcracker.com/brief/index.htm
Market Research
www.thefemalefactor.com
TV Advertising
Erica's pinterest board
Print & Outdoor
Erica's pinterest board
Viral Marketing
http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns
www.subservientchicken.com
Guerilla Marketing
www.guerilla-marketing.com/weblog/
Jay Levinson: "Official Site of Guerilla Marketing"
www.gmarketing.com
Erica's pinterest board
Packaging
Erica's pinterest board
Corporate Image
www.businessdictionary.com/definition/corporate-image.html
Globalisation
www.mcdonalds.com
http://www.starbucks.co.uk/
Questioning
http://www.learnenglish.de/grammar/questiontext.htm
Commas
http://grammar.ccc.commnet.edu/grammar/commas.htm
