Hochschule Düsseldorf
University of Applied Sciences
Fachbereich Wirtschaftswissenschaften
Faculty of Business Studies

​​​​​​BUSINESS SKILLS EXAM 

B2 language level with an emphasis on the vocabulary of media and marketing communication.


Exam: 2 hours written exam (50%) + pitch presentation


Written Exam

Course Book: "Marketing Communications in English" - Erica J. Williams (2016, Wayzgoose Press)


​Pitch  

Course book: “Presentations in English” - Erica J. Williams (Macmillan, Hueber in Germany)


Your presentation: A pitch presentation (e.g. for a new job, a promotion, an idea, a campaign, a product, a concept, a process, changes etc.).

Length: 10 minutes. You can make a group presentation with a maximum of 3 people. Each person should present for 10 minutes (i.e. 3 people = 30 minute presentation)

Grading: 50% - 120 points of total 240 points.

 

You gain points by:

• Giving a well-structured presentation

• Successfully integrating visual material that supports and adds to your presentation

• Having a clear purpose with a strong conclusion / recommendation

• Speaking English with a minimum B2 (CEF) level

• Using vocabulary from the course materials

• Designing and giving an original and/or entertaining presentation

• Delivering a convincing pitch presentation (i.e. selling your proposal)

 

You lose points by:

• Not making a presentation appointment before the assigned date which results in a fail (grade 5) for this part of the exam

• Missing your own presentation appointment which results in a fail (grade 5) for this part of the exam unless an acceptable excuse is provided (e.g. sick note)

• Being late for your own presentation appointment

• Not attending and paying attention to a minimum of 8 of your colleagues’ presentations and thus being part of the presentation audience (i.e. observation is part of your final grade)

• Not being present for the 2 presentations immediately before and immediately after your own presentation (i.e. causing disruption)

• Not preparing the technical equipment or visual material you require in advance of your presentation appointment time

• Making grammar and/or spelling mistakes and/or using German on your presentation slides and/or visual material

• Presenting under or over the time limit

Reading aloud from cards, papers or presentation slides which results in a fail (grade 5) for this part of the exam (please note that in extreme cases you will be simply be told not to complete your presentation and receive a fail grade 5)


BKM USEFUL LINKS​

Magazines

http://adage.com/

http://www.marketingweek.co.uk/

 

Case Studies

http://businesscasestudies.co.uk/case-studies/by-topic/#axzz2dB57q9TR

 

 Agencies

http://www.wpp.com/wpp/

http://www.omnicomgroup.com/home

http://publicis.co.uk/

 

Marketing and Branding

http://www.klett.de/sixcms/list.php?page=lehrwerk_extra&titelfamilie=Business%20Proficiency&extra=Business%20Proficiency%20-%20Online&modul=inhaltsammlung&inhalt=kss_klett01.c.631820.de&kapitel=631890#Linktipps

 

Branding

www.interbrand.com

 

Creative Brief

www.adcracker.com/brief/index.htm

 

Market Research

www.thefemalefactor.com


TV Advertising 

Erica's pinterest board

 

Print & Outdoor

Erica's pinterest board​


Viral Marketing

http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns

www.subservientchicken.com


Guerilla Marketing

www.guerilla-marketing.com/weblog/

Jay Levinson: "Official Site of Guerilla Marketing"

www.gmarketing.com

Erica's pinterest board


Packaging

​Erica's pinterest board 


Corporate Image

www.businessdictionary.com/definition/corporate-image.html

 

Globalisation

www.mcdonalds.com

http://www.starbucks.co.uk/

 

Questioning

http://www.learnenglish.de/grammar/questiontext.htm

 

Commas

http://grammar.ccc.commnet.edu/grammar/commas.htm

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